EP/05: NFTs, SOCIAL TOKENS & the BLOCKCHAIN

How NFTs and Social Tokens Can Transform Music: Reinventing Music Economics with George Howard

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WTF is an NFT and WTF does it have to do with music? In this episode we speak to George Howard, Professor of Music Business Management at Berklee College of Music, and the founder of GHS, a strategic consulting firm. George is a columnist for Forbes, and has authored a book called “Everything In Its Right Place: How Blockchain Technology Will Lead To A More Transparent Music Industry.”

George is a passionate champion of the independent artist. He is critical of the negative impacts of centralized power in the music industry from labels to now streaming platforms. In this fascinating discussion, we sit down with George to discuss how decentralized technologies like NFTs and Social tokens might be the key to enabling artists to make it on their own in the creator economy. 

George’s commencement speech from Berklee college is the stuff of legend and a must-watch. You can find it pinned to his twitter: @gah650. Check out TuneCore at: https://www.tunecore.com/.  

About GEORGE HOWARD

George Howard, JD/MBA, MA, is the former president of Rykodisc, the world’s largest independent record label, and cofounder of TuneCore, the world’s largest independent digital music distributor. He is also the cofounder of Music Audience Exchange, which comprises a team of digital marketers, engineers, and music lovers, using technology to redefine the fundamental structure of brand-artist relationships. Currently, Mr. Howard is CIO of Riptide Music Group, and CMO of Moodagent.

Mr. Howard is a Professor of Music Business/Management at Berklee College of Music, and the founder of GHS, a strategic consulting firm that advises a wide range of clients on how to integrate technology with strategy in order to increase brand awareness and revenue.

Mr. Howard is a columnist for Forbes, and his most recent book is “Everything In Its Right Place: How Blockchain Technology Will Lead To A More Transparent Music Industry.”