EP/17: BACKGROUND MUSIC

Not Your Grandma’s Elevator Music with Mood Media’s Anida Gurlit

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In this episode we speak to Anida Gurlit who joins us from Charlotte, NC. Anida is a Creative Director of Music Design at Mood Media. Mood Media is a leading in-store media solutions company whose goal is to create greater emotional connections between brands and consumers through the right combination of sight, sound and even scent. The company reaches 150 million consumers each and every day through more than 500,000 subscriber locations in 100+ countries around the globe, so it’s probably safe to say your mood has been influenced by their handiwork at some point. 

Most people know Muzak as the low key background music you hear in elevators. Mood Media acquired the company years ago. The syruppy sound of Muzak is gone now but background music remains a big business. In this episode Anida explains the surprising history of Muzak and how her company helps brands and retailers drive sales through the use of in-store tunes.

Check out moodmedia.com and follow them on Twitter: @moodmedia and on Linkedin: @mood-media

About ANIDA

Anida Gurlit is currently the Creative Director of the Music Design team for Mood Media North America, one of the top in-store media solutions providers in the world. Over the last 17 years she has developed music programming for brands like 7 For All Mankind, Sephora, Aveda, and The North Face.