EP/26: YOUSICIAN

Music Class with Metallica. Learning is Fun When it’s a Game with Yousician’s Hadley Spanier

LISTEN ON: APPLE SPOTIFY STITCHER

First there was the neighbourhood music teacher. Then along came instructional videos on YouTube. Now Helsinki-based Yousician dominates music education with more than 20 million users tapping the service each month to learn and play music. In this episode we learn about Yousician, the world’s largest music education platform. Yousician turns learning into a game (sort of like Guitar Hero, but with real instruments) offering gamified music education for guitar, bass, ukulele, piano and voice. Recently they’ve started to roll out ‘Spotlight’ courses with renowned artists like Jason Mraz and Metallica, and a collaboration with language-learning app Duolingo and GRAMMY-winning Colombian singer-songwriter, Juannes.

Taking us through Yousician is Hadley Spanier. Hadley is Yousician’s Global Head of Brand Marketing and Artist Relations, where she oversees the New York City office which is focused on brand marketing. Hadley was previously the Head of Marketing at Verve Label Group (Universal Music Group) where she oversaw campaigns for artists including Diana Krall, Andrea Bocelli, John Coltrane, Tori Amos and her campaigns there resulted in multiple #1 debuts, Clio and Grammy Awards.

Find Yousician at yousician.com and follow Hadley on LinkedIn: linkedin.com/in/hadleyspanier/.

About HADLEY

Hadley Spanier is the Global Head of Brand Marketing and Artist Relations at Yousician. She oversees the New York City office with a team focused on brand marketing for Yousician’s two products, Yousician and GuitarTuna.

Prior to joining Yousician, Hadley was the Head of Marketing at Verve Label Group (Universal Music Group) leading the Marketing, Digital, Press and Creative Departments for the group’s 10 labels. There she oversaw campaigns for Jon Batiste, Andrea Bocelli, Diana Krall, John Coltrane, Tori Amos, Max Richter, Shabaka Hutchings, JS Ondara, Madison Cunningham, Tank and the Bangas and many more. Her campaigns resulted in multiple #1 debuts, Clio and Grammy Awards.

As the Head of Marketing at RPM Productions, she oversaw all aspects of marketing and digital initiatives for Tony Bennett, including albums, touring, book deals, brand partnerships and TV/film productions. There, she led the campaign for Tony and Lady Gaga’s #1 Grammy-award winning album Cheek To Cheek.

Hadley started her career at Sony Music, working at Columbia and Epic Records.