EP/64: MUSIC CITIES

Do You Live in a Music City?

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Nashville. Seattle. New Orleans. These are but a few examples of cities that have organically developed incredible music scenes. But in fact, any city can encourage their local music scene so residents can benefit culturally, economically and in a host of other ways. Today we speak with Shain Shapiro who helps cities understand these benefits and create the right policies to enable them

Shain is the founder of Sound Diplomacy and a globally recognised thought leader at the convergence of music, culture and urban policy. He has influenced over 100 cities and places to invest in music and culture as part of their overall growth strategy. He is also the co-founder of Music Cities Convention, bringing together the music industry with city planners, developers, policy makers and executives.  His debut book, This Must Be The Place: How Music Can Make Your City Better, is due out on Repeater Books in September, 2023. We reached him in London, England.

About SHAIN

Shain Shapiro is a globally recognised thought leader at the convergence of music, culture and urban policy. This is showcased in his debut book, This Must Be The Place: How Music Can Make Your City Better, due out on Repeater Books in September, 2023. Shain has defined a new way to think about the value of music in cities and places and through it, influenced over 120 cities and places to invest in music and culture as founder and executive chairman of Sound Diplomacy and founder and executive director of the not-for-profit global Center for Music Ecosystems. He has authored authoritative reports on the role of music in cities, tourism, the night time economy, real estate and recovery, including the most extensive guide to music and the Sustainable Development Goals (SDGs) ever written, in partnership with the United Nations. He has spoken at hundreds of global conventions, such as SXSW and the UN World Urban Forum and delivered the first ever TEDx talk on music’s role in cities. Shain holds a PhD from the University of London and lives in East London, and teaches at the Berklee School of Music.

Learn more about Shain’s work at sounddiplomacy.com & centerformusicecosystems.com and follow him on Twitter @shainshapiro