EP/61: MUSIC & INFLUENCERS

Social media influencers have massive audiences that can help catapult a budding musician's career. The challenge for artists is how to get their attention. Unlike Coke or Pepsi, they can’t afford to pay for placement. Our guest today was working at a record label when she stumbled on a brilliant idea, why not create a matchmaking platform to connect these groups together. Enter Thematic, a platform that connects content creators with artists across YouTube and other digital platforms.