The launch of Napster in June of 1999 ushered in a new era for the music industry. Music was pulled kicking and screaming into the digital era and the demise of the CD format was not long off. The subsequent collapse in revenues for music, caused the industry to reluctantly embrace streaming platforms like Spotify it also caused far reaching ripple effects we are still living with today in both music and culture at large.

Social media influencers have massive audiences that can help catapult a budding musician's career. The challenge for artists is how to get their attention. Unlike Coke or Pepsi, they can’t afford to pay for placement. Our guest today was working at a record label when she stumbled on a brilliant idea, why not create a matchmaking platform to connect these groups together. Enter Thematic, a platform that connects content creators with artists across YouTube and other digital platforms.