EP/23: CREATOR COINS

Portugal the Man Coins and How Creator Coins Can Monetize Fans with Rally’s Bryce Carr

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In this episode we dig into disruptive new business models for artists that use social tokens also known as creator coins. Creator coins represent a potential breakthrough for artists to earn a living and also for fans to participate directly in economy of the artists they want to support. Rally is a new platform for allowing - artists and creators of all types - to make and issue these coins.

To explain how this all works, we’re joined by Bryce Carr from Los Angeles California. Bryce is the Director of Creator Partnerships, Music at Rally. Bryce explains what creator coins are, how they work and how they can be used by artists and fans. He takes us through an example, the PTM coin, which the band Portugal the Man issued on their platform.

Learn more about Rally at rally.io and follow them on Twitter @rally_io. Connect with Bryce on Instagram @brycebcarr or by email at: bcarr@rally.io.

About Bryce Carr

Bryce Carr is the Director of Creator Partnerships, Music at Rally where oversees relationships with music creators looking to develop new connections with their fans. Previously, he was Director of Artist Marketing at Fender Musical Instruments Corporation where he defined artist partnership initiatives around product and content with a special focus on developing the next generation of players.

Prior to that he worked in artist facing roles at companies such as Ultimate Ears/Logitech and Bandsintown, and received his Master of Business Administration at the USC Marshall School of Business. In his free time, you’ll find him at local music venues or one of LA’s many breweries.