EP/42: ADVERTISING JINGLES

Radio Jingles: Where Did They Come From and Why Do They Work? with UCLA’s Dr. Timothy Taylor.

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We can all remember a radio or TV jingle that’s stuck in our heads. The first music jingle aired almost 100 years ago and since then advertisers have learned that music is critical to making a great ad. Who were the original mad men that discovered this innovation - and how has music in advertising evolved over the years?

To walk us through this interesting history, we’re joined by Dr. Timothy D. Taylor, a professor in UCLA’s Department of Music and an authority on music and advertising. Tim is an interdisciplinary social scientist studying capitalism, globalization, and consumer culture as they relate to music. He is the author of numerous books, including The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture. He joins us from Los Angeles.

Learn about his work and buy his books at: timothydtaylor.com/

About TIM

Dr. Timothy D. Taylor is a professor in the department of Ethnomusicology at UCLA, is an interdisciplinary social scientist who studies capitalism, globalization and technology as they relate to music. He is the author of numerous articles and books on subjects such as globalization, consumer culture, capitalism, and technology, and a foremost authority on music and advertising. His book, The Sounds of Capitalism: Advertising, Music and the Conquest of Culture, about popular music’s role in mass-marketing campaigns, from the earliest days of radio, through the rise of television and MTV, to turn-of-the 21st century branding campaigns. He is also an accomplished Irish traditional flute player and can be heard regularly at sessions in southern California.