EP/77: MUSIC VIDEOS

Inside Vevo, the OG of Music Videos

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The vast majority of people go to YouTube for video content on the web, but when it comes to music videos, Vevo is the OG. Jointly owned and operated by the big record labels, Vevo specializes in ​streaming music videos and artist-exclusive content. Even when you stream a music video from YouTube, chances are that it was served up by Vevo. 

Taking us inside the company is JP Evangelista, Vevo’s Senior Vice President of Content, Programming & Marketing. JP oversees Vevo’s original content, production, music programming, editorial, talent, events, label relations & social teams globally. He’s the ideal guest to explain how Vevo works, having been with the company since before its 2009 launch. We reached JP in New York City.

About JP

JP Evangelista is Vevo’s Senior Vice President of Content, Programming & Marketing. In this role, JP oversees Vevo’s original content, production, music programming, editorial, talent, events, label relations & social teams globally. His teams work closely with artists, managers, major and indie record labels to secure, schedule and promote music videos, exclusive premieres, live events and other original programming across the Vevo platform. Prior to working at Vevo, JP held various positions in the eLabs and Global Digital Initiatives departments of Universal Music Group. During this time, JP was one of several members of UMG chosen and tasked with building out the Vevo platform and helping launch the company. He has been with Vevo since prior to the company’s launch in 2009 having been promoted multiple times during his tenure at the company, based in New York.

Connect with JP on LinkedIn: linkedin.com/in/jpevangelista/